We exist to ensure healthcare professionals and stakeholders engage in a process of discussions around identifying and articulating patients’ values, goals and preferences when it matters most. Sensitive and thoughtful discussions early in the disease process can empower and guide patients and their loved ones during end of life in-the-moment decision making.

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Patient conversations with health professionals about their values, goals and preferences are more likely to:

- Receive the care they want

- Have fewer unnecessary medical treatments

- Report better quality of life

By planning ahead:

- Patients can get the medical care they want

- Avoid unnecessary suffering

- Relieve caregivers of decision-making burdens during moments of crisis

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Very few people have access to high quality ACP because it takes two things that are in short supply:

- Time

- Proper skill set